Marketing Support That Helps Your Sales Team Close More Deals
How Outsourced Marketing Helps Business Development Representatives Sell More
For small sales teams – especially Business Development Representatives (BDRs) – time is limited. They’re focused on finding leads, booking meetings, and opening doors, but without marketing support, they often waste time on cold calls or unqualified prospects. Outsourced marketing can help by attracting, warming up, and qualifying leads, so BDRs can focus on the best opportunities and close more deals.
1. Get Better Leads Without Cold Calling
Cold calling can be frustrating, especially if the leads aren’t a good fit. Outsourced marketing helps by running ads, sending emails, and tracking website visitors to find the right prospects. Lead scoring and CRM integration make sure that BDRs only contact people who have shown real interest – saving time and improving conversion rates.
How outsourcing helps:
- Identifies high-quality leads
- Automates email follow-ups
- Sends warm leads straight to your CRM
2. Warm Up Prospects Before Sales Calls
Most buyers don’t decide right away. They need time to learn about your business before speaking to a BDR. Outsourced marketing agencies can run email campaigns, LinkedIn ads, and retargeting ads to keep your brand top of mind. By the time a BDR reaches out, the prospect already knows who you are, making the conversation much smoother.
Best outsourced marketing strategies:
- LinkedIn outreach and targeted ads
- Retargeting ads for past website visitors
- Email sequences that build trust
3. Keep the Whole Team Focused on Sales
A great sales effort isn’t just about the BDRs – the whole business needs to be aligned. Outsourced marketing can create sales pages, case studies, and content that help support sales conversations. With the right marketing assets, BDRs can focus on closing deals instead of explaining the basics to prospects.
Marketing tools that support BDRs:
- Landing pages designed for conversions
- Case studies that build credibility
- Sales enablement content that answers key questions
4. Know When Buyers Are Ready to Talk
Not every lead is ready to buy right away, but that doesn’t mean they won’t be soon. Outsourced marketing teams can track website visits, email opens, and engagement to see when a lead is active again. This helps BDRs reach out at the perfect time, increasing the chances of success.
Helpful outsourced marketing tools:
- Website tracking to see who’s interested
- Lead scoring to highlight top prospects
- Real-time alerts when a lead re-engages
Conclusion
For small sales teams and BDRs, outsourced marketing is a smart, cost-effective way to increase qualified leads, reduce wasted effort, and close more deals. By leveraging marketing experts to find, nurture, and track prospects, your team can focus on selling to the right people at the right time.
Want to see how outsourced marketing can help your BDR team? Let’s chat!
